BOB COMBS: Ladies and gentlemen, thank you for being here with us for our program this afternoon. I'm Bob Combs of the PGA TOUR and I very much appreciate your attendance here.
We are here to announce a very innovative and exciting program that's been invented for the Tour and its charities in a multi dimensional way.
We have asked these three gentleman to explain the way. You all know Bob Tway, 18 time PGA TOUR winner, making his 18th consecutive start here at the Ford Championship. And Tony Zook, senior vice president of Astrozeneca. He represents the commercial operations for AZ here in the United States. And, of course, PGA TOUR Commissioner Tim Finchem.
Saturdays and charity. Those are two themes that you here a lot about. Saturday is a very big day for us. Obviously it's moving day, the day players get positioned for a run at the championship on Sunday, and it's the highest rated sport viewing day across all of sport. This year, it's been the highest rated program on Saturdays each week; a little known fact, but one with I think is important.
Charity you know is very important to us. We have driving towards $1 billion all time charity contributions and you are going to hear more about that in the next couple of years.
Today we are going announce a program that puts Saturdays and charity together in a very innovative way. To provide the outlines of that program, I'd like to ask Commissioner Finchem to begin.
TONY ZOOK: That's a great question. You know, certainly we looked across the spectrum, and there are a number of very good organizations that you could choose to partner with. But at the heart of the PGA TOUR is the concept of giving back to the communities and really educating the communities and looking for venues to educate the communities. We thought that was the perfect partnership and the perfect fit for Astrozeneca.
Really, the idea of giving $1 billion of charitable contribution, that's exactly the kind of organization that we want to be aligned with. We thought the CRESTOR Charity Challenge was a perfect fit with the PGA TOUR because it achieves both our outcomes and that is giving back to the communities, looking for healthier communities and the opportunity to educate. We thought it was the perfect fit for us.
TONY ZOOK: I think what we are going to do is evaluate the program as we go along. Certainly today we are doing the blood pressure screening and providing information for patients on a healthy heart. I think over time we'll deal with what the consumers are saying that what they are most interested in and we'll adapt as appropriately.